A Seamless Fan Experience with Smart Wayfinding
- AuthorElodie
- DateDec 18, 2024
- Views493
Hanwha Eagles launched “Eagle Eagle ON“ service at their home ballpark on Apr 24th Friday, using People and Technology's Way Finding solution.
The “Eagle Eagle ON” service offers fans a streamlined and engaging experience, enabled by advanced technology:
- Indoor Navigation: Fans can easily find their seats, concessions, restrooms, and other facilities through precise, turn-by-turn guidance. This indoor location-based service (LBS), powered by Beacon technology, functions seamlessly even in areas where GPS is unavailable.
- Interactive Content: Fans are greeted with exclusive video messages from Hanwha players upon entering the stadium, creating a personalized welcome experience.
- Proximity-Based Offers: As fans pass by key areas, they receive targeted promotional content, such as discount coupons and event notifications, directly on their mobile devices.
- Premium Upgrades: During games, fans can access seat upgrade services to enjoy the match from premium seating options.

IoT-Driven Innovation by Hanwha S&C
The development of “Eagle Eagle ON” is part of Hanwha Group’s broader push into IoT technology, spearheaded by Hanwha S&C. By integrating sensing technology, wireless communication, and service interfaces, Hanwha S&C is bringing IoT innovation to diverse industries, including sports, environmental management, and manufacturing.
At Hanwha Life Eagles Park, the indoor navigation solution by People and Technology is a key component of this smart stadium transformation. It enables real-time location-based guidance, enhancing fan convenience and stadium efficiency.
Beyond the Ballpark: A Vision for IoT Integration
Hanwha S&C’s success with IoT extends beyond sports venues. From its Aqua Heroes application at Aqua Planet, offering interactive animal-based digital content, to smart water management systems implemented in Yeongdeungpo, and smart factory solutions optimizing production efficiency at Hanwha Q CELLS and Hanwha Techwin, the company is pioneering IoT adoption across industries.
People and Technology is proud to contribute to this vision, delivering intuitive and reliable solutions that bring IoT’s transformative potential to life. By collaborating with Hanwha Eagles, People and Technology has helped create an immersive, fan-centered experience that demonstrates the power of IoT in enriching everyday interactions.
Revolutionizing Stadium Experiences
The “Eagle Eagle ON” service at Hanwha Life Eagles Park is a testament to how IoT-powered innovations, like the wayfinding solution by People and Technology, can elevate entertainment venues into smarter, more connected spaces. This collaboration not only enhances the fan experience but also showcases the potential for IoT to reshape industries and enrich lives.
As Hanwha Eagles continue to innovate, fans can look forward to a more engaging and seamless experience at every game—powered by technology designed to put them first.